It’s not news that successful designers also sell identities, even if the archetypes they’re peddling (cowboy, movie star, etc.) have little to do with their own lived experience. By contrast, Tewün founder Ruso Sorzana stresses that the vests, bomber jackets and five-figure ponchos his outerwear brand produces from all-natural materials were designed to meet his own needs as a real-life gaucho—i.e., South American cowboy—herding, hunting and ranching in Argentine Patagonia.
%20have%20little%20to%20do%20with%20their%20own%20lived%20experience.%20By%20contrast,%C2%A0Tew%C3%BC...){kind=link}