Why wear Merino Wool ?

-10° C | 14° F

Insulation

Merino wool natural structure makes it very effective as an insulator. The coiled spring shape of the wool fibers, with its natural bends, generate pockets of air trapping body heat, creating insulation and helping to keep the body at a stable temperature. Merino wool helps regulate skin temperature in any season.

20° C | 68° F

Breatheability

Merino wool has great breathability because the wool is able to absorb and evaporate moisture. Merino fibers are porous, these microscopic pores absorb moisture and transport it to the core of the fiber. The natural heat of the body helps to evaporate the moisture between pores keeping the body cool and dry.

100% Natural Fibre

Merino wool is a natural renewable fiber grown year-round by merino sheep. Sheep are shorn once per year and wool grows back rapidly to protect them.

Sustainability

Merino wool is environmentally friendly. It makes use of natural resources: does not require any ingredients other than water, sun, grass and fresh air. In addition, it is 100% biodegradable in both land and marine environments.

Antibacterial and odor resistant

The natural structure of the wool fibers (overlapping shells on its surface) keeps dirt and moisture on the surface. Due to this, wool garments may be refreshed simply by hanging in fresh air. These, not only lower the environmental impact of washing, but it also prolongs the lifespan of the garment.

Elastic

Wool items last because wool fibers can bend up to 20,000 times before breaking (the same cotton fiber can only be bent about 3.000 times). This elasticity provides for a very strong and durable fiber, makes wool tough to tear and resistant to abrasion.

Natural UV protection

Wool has a natural UV protection factor of 30+ in most of the cases. It absorbs radiation from across the entire UV spectrum, much more effectively than many other materials.

flame resistant

Wool is naturally flame resistant, it requires very high temperatures before catching fire. Thanks to its naturally high nitrogen and water content, a large amount of oxygen is needed for wool to burn. In addition, it does not melt, drip, or stick to the skin when it burns. Furthermore, wool usually may self-extinguish.

Soft

Merino wool is the softest of all wool! Thanks to its smaller diameter - at 16-21 microns (well below the human itching threshold of 25 microns) -, these fibers are more flexible and softly bend when pressed against the skin and, therefore, don't itch like other wool.

Patagonian merino wool can be softer than cashmere and smoother than silk.
40°09′24″S
71°21′09″W