Ruso Sorzana, founder and creative director of Tewün

I grew up between cultures. From the English side, I inherited a quiet elegance: good manners, restraint, tailoring, the sense that things should be done properly or not at all.

From the Italian blood, I carry the passion, the expressive hands, the instinct for beauty, the sensitivity for detail, and the courage to imagine something that doesn’t exist yet.

I was not born a gaucho. I grew up beside them, on the ranch, and from them I learned the truth of the land: work, instinct, resilience, respect for animals. Growing up in the countryside teaches you creativity in the most primal way: when something breaks, you fix it; when you are far from everything, your mind becomes your tool. Creativity here is not a talent, it is survival.

This combination is what shaped me.
It gave me two forces that rarely live together: refinement and roughness, precision and improvisation, discipline and wildness.

Horses came first in my life because, in Patagonia, movement is part of who you are. Then came polo, which refined me the way a craftsman refines raw material.

At eighteen, I left home with a horse, a bag, and the sense that the world had more to show me.
It did. I discovered Savile Row, Italian style, the quiet elegance of men who don’t need to announce themselves. While I played polo, I learned with my eyes and my hands: how leather behaves, how wool ages, how timeless design is just instinct that has matured.

When I returned to Patagonia, I wasn’t the same boy.
I came back with a sharper eye, more questions, and a need to create pieces that made sense in both worlds: garments that work on a horse and still feel at home in a private club in London or Milan.

That’s how TEWÜN was born: from the meeting point between my Italian passion, my English discipline, the gaucho culture that raised me, and this land that forged me.

I am not a designer, and I never will be. I am simply a man shaped by my lineage, my land, and the life I have lived. I create for men like the ones I grew up watching: men who move between the wild and the civilized with purpose, dignity, silence, and strength.

My homeland gave me instinct, my lineage gave me intention, and TEWÜN is the place where both coexist and create meaning. So, I’d say it’s my way of inviting you into my life, offering you my deepest essence... just as we do here in Patagonia.

In 2017, I met the man who would become Tewün's first believer, at an asado at a ranch in San Martín de los Andes. That evening was the beginning of a friendship, and the moment he first saw what I had been quietly building for years: the lifestyle, the aesthetic, the world that only someone who had lived it could have created.

By 2019 we had a project: a Patagonian lifestyle experience, complete with a boutique for our guests. We had already made our first jacket. Then, in 2020, Argentina closed its borders. The tourism project paused. But the jacket remained. And from that jacket, everything else followed.

In 2025, Nacho Figueras read about Tewün in Robb Report and reached out to be part of it. He came looking for us. Not the other way around.



Everything we make carries this story. You will find it in the fiber, the cut, and the details that only make sense if you know where they come from.